The New Fundamentals of Brand

A modern brand communications course built and taught by Eugene Healey.

Across 7 weeks of learning, discussion and applied practice, you’ll build the strategic clarity, cultural literacy and decision-making capability needed to build brands in an increasingly chaotic operating environment.

Modules

Access everything you need below. Materials released weekly by 9am Monday (AEDT). Read, then view seminars, then do activities.

How you'll learn each week

In this order: read, attend the seminar, do the activities. Fortnightly, meet with your studio group.
Allocate 3 - 5 hours a week.

01. Readings prepare you for the seminar

Understand the context and theory that our brains assimilate better through reading rather than listening.
 
 5 – 25'
Complete before each seminar.

02. Seminars articulate the concepts

Listen to presentations by Eugene, ask questions, and discuss. This is where you learn the course's key lessons.
  60'
Time 1: Tue 9am AEDT | Mon 6pm ET | Tue 12am (midnight) CEST
Time 2: Tue 7pm AEDT | Tue 4am ET | Tue 10am CEST
All recorded and uploaded afterwards.

03. Activities apply concepts to your brand

Apply theory, develop perspectives to share with your studio, and build towards your final assignment.
 30' - 60'
Start after the seminar, before your studio group.

04. Studio groups sharpen your thinking

Learning is better shared. Meet in weeks 2, 4 and 6 to share your perspectives and work, and give feedback on others'.

Ideal timing is Oct 22-25, then Nov 5 - 8, then Nov 17 - 20.
 60 - 90'
Schedule meetings early. Meet in person, if you can.

Your teaching team

Eugene Healey

Co-Founder, Lecturer
eugenehealey@thenewfundamentals.co
Eugene is the educator, brand strategy consultant, and creator for marketing’s era of entropy. He develops strategies for brands to survive a climate where media is fragmented, attention is fracked, and algorithms have dissolved mass culture into soup. 

His work spans boardrooms and lecture theatres – consulting for global brands like Google, Spotify, Red Bull and FEELD, delivering keynotes at major industry conferences including Snap Forward and TikTok Newfronts, and formerly lecturing at the University of Melbourne's postgraduate Business School.

He regularly shares his insights on brands and culture to a following of over 500,000, and his thinking has been featured in The Guardian, Financial Times, Vogue Business, Dazed Magazine and Dieline.

Gabrielle Grist

Co-Founder, Facilitator 
gabriellegrist@thenewfundamentals.co
Gabrielle is a designer, researcher and educator. She likes to untangle the invisible logic behind how people, experiences and systems actually behave, and help people rewire it. 

She specialises in strategic, service, and behavioural design, working across public and private sectors. As well as working on The New Fundamentals, she helps lead design at a government agency. She loves education, and has held teaching and Senior Honorary Fellowship roles at The University of Melbourne.

We'll post announcements, answer questions & stay connected in Slack